Annual Report
For this project, I designed the Petal and Stem Annual Report 2025,
focusing on an elegant and refined visual identity. The layout combines
a rich dark purple and soft cream colour palette to create
strong contrast
while maintaining a sophisticated tone. Throughout the spreads, individual
flower stems are used as a consistent visual motif, adding subtle movement
and helping highlight key sections without overwhelming the content. The typography
and spacing were carefully considered to support clarity and readability while
still feeling elevated and cohesive. Overall, the design aims to balance beauty
and structure, reflecting the brand’s elegance through a clean and intentional
editorial approach.
