Digital Wellness

For this project, I designed a word mark for the Digital Wellness Project campaign that encourages users to build more intentional and balanced relationships with technology. I created the logo in Adobe Illustrator and built out the campaign system in Adobe InDesign. The visual identity uses cooler tones like deep purples and muted shades to create a calm, reflective feel, supported by minimal layouts and clear typography. Overall, the design focuses on simplicity and mindfulness, encouraging users to reflect on their screen habits and make small, sustainable changes in their digital routines.